Join the 2010 More Buyers Mastermind

The make money online segment of the blogosphere has had its fair share of dubious characters selling their wares over the last few years. However one guy that has consistently produced both valuable and helpful content as well as being a true gentleman and ethical business person is Dave Navaro. Dave has produced some great resources of late to help people monetize their blogs by launching products and today has launched a new program – the 2010 More Buyers Mastermind. Dave's been so helpful to many ProBlogger readers in their journey that when he asked me to be interviewed for his Mastermind course I leapt at the opportunity. We recorded a hour long call on the topic of 'Attracting the Right Readers to Your Blog'. My call is just one of 14 that you get – others include Brian Clark, Naomi Dunford, Laura Roeder, Chris Brogan, Johnny B. Truant and Lynn Terry. Topics are varied but all revolve around making your online business more profitable including: Becoming the Dominant Site in Your Niche Getting People to Buy Every Thing You Make Selling with Social Media (without being Spammy) Creating a Mindset that Grows Your Business Becoming the Recognized Leader in Your Field Becoming the Trusted Authority in Your Niche Selling High Ticket Products Building a Personality Based Brand Making Every Promotion More Profitable Growing Your Business with a Team Promoting as an Affiliate (without being Cheesey) Dave's also doing 14 followup Q&A/Coaching sessions and has created some great 'action plans' that you get as well. Until this Friday the 2010 More Buyers Mastermind course is $197. After Friday it goes up to $397 so if you think it is for you – you should sign up today. It's fully guaranteed for 60 days so if you find it isn't for you you can get your money back – no questions asked.

7 Ways to Find Inspiration: Think Outside the Blog Have you ever wondered how Darren and other A-list bloggers generate so much fabulous content? It just seems to come pouring out: day after day, month after month, year after year, there is a constant flow of information and inspiration. Meanwhile, your well is quickly running dry. As a journalist, I, too, am called upon to generate new stories day after day. While some of the stories generate themselves, most do not. There are plenty of slow news days and, with the advent of the 24-hour news cycle, there is almost always the need for another good story. Over the years I have found that my greatest inspiration comes when I "think outside the newsroom". I ask myself, "What are people talking about? What do people care about? Who has a problem I might be able to address?" And, with that, the story ideas start to flow. It's no surprise that I have found the same holds true for blogging. When you're looking for inspiration, you can spend all day online, reading what others have written and trying to rework it to call it your own. Or, you can think outside the blog. It takes a little more work, and a lot more creativity, but the end result will be truly original posts and the chance to develop a loyal following. Here are seven ways to find inspiration by "thinking outside the blog". 1. News Given that I'm a reporter, you might think this would be a no-brainer, but as Darren and Kim at Regator have both pointed out, if you're going to write about trending topics, you'll want to offer a unique perspective. That's easier said than done. Writing about the subject du jour in a way that is interesting, useful, and in keeping with your niche can be quite the challenge. For instance, my blog is about growing personally and professionally. So, I wondered, how can I write about World Cup Soccer or the incessant blaring of those horns? How about an article called "Silencing the Vuvuzelas"? I crafted a post comparing the non-stop noise of the games to that non-stop noise in your head that criticizes everything you do. Once you can accept that it's just part of the game, it will be easier to tune out. 2. Exercise I realize that not everyone exercises, but here's another reason to do so — even if it's just going for a walk. To me, walking (or running, or swimming) is thinking. Sure exercise is good for your heart but it also clears your mind (silencing the vuvuzelas!) and more often than not, new ideas just pop in or cross your path. For instance, as I headed out for a bike ride the other day, I saw a beautiful goose toying with the idea of crossing the road. Sadly, on my return trip, that same goose was on the opposite side of the road, minus its head. Ouch. How could I possibly write about that? Remember, I write about personal and professional growth. My next post was entitled "The Life Lesson I Learned from a Goose". And the message was simple: if God gives you wings, use them. 3. Your personal life This is a tricky one, and it's up to you to determine where to draw the line, but one of the things that makes ProBlogger so successful is that it's so personal in nature. Even if Darren doesn't know you, don't you feel as if you know Darren? He's shared about his family, he's referenced his faith, and we know he loves photography because each of those things, at one time or another, has served as inspiration for this blog. 4. Mistakes and failures Mistakes and failures are not the same thing, but they can both provide inspiration, albeit painful. For my purposes, a failure is something you tried that didn't work out as you may have hoped, but a mistake is something you shouldn't have done in the first place. Either way, if it results in a blog post, something good has come of it. For instance, recently I wiped out all the files on my computer and didn't have a back up. Then, frustrated and angry that I had only myself to blame, I lashed out at my husband for no good reason. While I am ashamed to admit both, I'm darn proud of the blog post it produced: "What I learned about my relationship from my computer: If something is important to you — protect it." In terms of failures, some of the best bloggers will write regularly about the things they've tried that haven't worked out. Not only is this useful information, but it is also inspiring because you can see that even those who we identify as "successful" have had disappointments along the way. To clarify, we are thinking outside the blog here, so the failure I'm referring to is not about falling short in the number of subscribers you hoped to have by a certain point in time. A better example would be one of the most popular posts on Darren's digital photography blog about taking blurry pictures. 5. Conversations This is an easy one. How often does Darren write about a question someone asked him or something that came up in conversation? Rarely does a day go by when I do not have a conversation that I could parlay into a post. For instance, I recently had a conversation with a friend who was frustrated in his work. He wasn't going to walk into his boss and quit on that very day, but he had come to realize he needed a change. Blog post! One brief phone call was the inspiration for "What's Next?", a post about the importance of thinking ahead. 6. Your day job While we all want to be probloggers, most bloggers are pros at something else. I've already told you that I am a reporter by day (and sometimes by night…) but that doesn't mean that news is the only inspiration I find in my work. For instance, we all know media is changing and believe me, I'm in the thick of it. Like so many other industries, there is little job security and those who are still employed are doing twice as much for half the pay. Blog post! Witnessing my fellow journalists struggling to re-invent themselves, I wrote the post "Wait for Your Change", a little anecdote about what to do when you don't know what to do next. 7. Your fears This is an easy one because it's the one everyone can relate to. What are you afraid of? What are your readers afraid of? Write about it. You don't have to eliminate the fear: simply acknowledging it will build a sense of camaraderie, build your following — maybe even eliminate some of your fears! For instance, as a blogger you must wear many hats at once. But what if nobody reads your posts? What if somebody leaves a comment and you forget to respond? What if you don't post as regularly as you had promised? What if… It's all so overwhelming! So Darren wrote a great post about feeling overwhelmed that made us all feel a little better. Inspiration is all around you. Just look.

Temporary Blogs: Blogs as Stepping Stones Lately I've been chatting to a number of bloggers whose blogs have dropped off the radar. I'd been disappointed (as a reader) that they'd stopped blogging and I'd secretly been thinking of it as a "failure" of sorts. But I was reminded by those bloggers that in many ways that they'd actually succeeded with their blogs and that stopping blogging was a sign of that success. Transcription of "The Five C's of Blogging: Reflections on Eight Years of Blogging" I've had this video transcribed below for those who prefer to get it that way. The transcription provided by The Transcription People. I was having a chat to a blogger that I really admired and was writing some incredible content a couple of years ago. I was chatting to her a couple of weeks ago now, and she kind of dropped out of the blogosphere and wasn't really writing any more—just the occasional post. I used to really love her content, and it was almost like a daily experience of wonderment and learning just logging in to see what she was writing. And then she kind of disappeared; one of her posts said that she'd just got a new job, and the posts kind of disappeared after that. And I was always disappointed in that; and I said to her, when we caught up for a coffee recently, "What happened to your blog? It was so great; it had so much potential." And as we were chatting she said, "Well, I got a job. And the reason I started a blog was that, you know, I wanted to land a job, I was out of work, and the blog was never really going to be anything beyond an online résumé, a place for me to build my profile and build some credibility, and potentially meet some employers." And it kind of was interesting to me, because I'd always sort of seen it as a bit of a failure—as a disappointment—that she'd stopped blogging; but, the more I chatted to her, the more I realised that a temporary blog, a blog that just had the goal of landing her a job, is really an okay thing. And whilst it was disappointing for me as a reader that she disappeared, she actually had landed her dream job as a result of her blog. It reminded me of another interaction that I had with a blogger who, off the back of his blog, launched just a very small piece of software. And it was a piece of software that really took off and got used a lot; and as a result of that software, he then went and launched another piece of software and another piece of software, and then ended up with a software company which employs ten to 15 people. And I remember having this similar sort of conversation with him: "Why don't you blog any more? Your blog was great; I loved it; I really found your ideas interesting." And he reflected back to me that again, his blog was a means to another end—he was never going to be a professional blogger, that wasn't his model; his model was to launch a software company, and he used his blog to do that. And again, there's a whole heap of stories I could probably tell along similar lines. And I guess these sort of conversations are reminding me that there's not just one model for blogging and for making a living from blogging. And your blog doesn't have to go for many, many years to be successful. If success for you is landing a job, or launching another company, your blog can actually be a stepping stone for you. And whilst I'm disappointed that these people aren't blogging anymore, I'm really excited that blogging is a medium that can be used to help people achieve their goals beyond having a successful blog. This is just something I've been thinking about the last few days, and I'm interested to hear your comments. What's the goal of your blog? Are you blogging for blogging to be the end, or is it a stepping stone to something else for you?